The Contest Rules state:
KTVU's broadcast of the "Chinese New Year Parade" will air on KTVU between 6:00-8:00 p.m. PST on February 7, 2009, at which time the Contest will begin ("Start Date"). The Parade will be rebroadcast on KICU between 8:00-10:00 p.m. on February 7, 2009 and again between 3:00-5:00 p.m. on February 8, 2009. Sometime during KTVU's broadcast and KICU's rebroadcasts of the "Southwest Airlines Chinese New Year Parade" a secret word ("Secret Word") will be revealed, and viewers will be invited to visit KTVU's website at www.ktvu.com to enter the Contest.Watch Win and Let LUV take you places! Secret Word Choices
To be eligible for the Contest, Entries must be received no later than 11:59 p.m. P.S.T. on February 8, 2009 ("Entry Deadline").
The secret phrase is the one in BOLD red from these choices: LUV, Air, "" and "Low Fares."
Use this page to register to win 4 roundtrip tickets to any Southwest Airlines destination!